It may come as no surprise, but it is worth saying: 60% of internet access is mostly mobile. This means 60% of your potential clients are browsing your website on their phones and tablets. A lot of entrepreneurs hear this and hyperfocus on mobile friendly design and function. However, in the rush to make their companies mobile-ready, most business-owners overlook a crucial aspect of their mobile transition: updating their content. But don’t worry, we’re here to help.
1# Make the big stuff stand out
Whether or not people are visiting your page on their mobile devices, the average user will skim rather than read. It’s called “browsing the web” for a reason. So cater to browsers. Identify the most important points and draw attention to them. How do you do this? Use sub-headers and bullet points wherever possible. This will ensure that your biggest points get across.
2# Keep it simple
If you want people to actually read your content, make it easy to read. Go for simple sentence structure. Subject, verb, and if necessary, object. Leave the long, complicated sentences for experimental novelists.
3# Don’t waste your client’s time
Keep the fluff to a minimum. If you have a page about a fitness plan, talk only about the fitness plan. Don’t write an elaborate introduction that has little to do with fitness. Keep it short, stay on point, and don’t add sentences just to add sentences.
Remember: page clicks aren’t everything. You also need to keep people on your website. The above tips will definitely help, but there’s always more you can do. For instance, if your pages are littered with misspelled words and improper grammar, nobody will want to buy from you. It’s also good to know when to hand your content creation over to a professional. But the most effective way to ensure mobile users are staying on your page is to update your theme to be mobile ready. Luckily for you, we’ve got just the thing.
photo by Johan Larsson