I have a question for you: if a tweet or Facebook post includes an image, how much more likely are you to click on it? I’m guessing the answer is, “a lot more likely.” I’m also guessing your customers feel the same way. However, creating compelling images can be tough, especially for a small business owner whose strengths lie in other areas. Fortunately, there are a few fool-proof tricks for creating eye-catching images that will double your clicks; and you don’t even need photoshop.
There are tons of free web, phone, and desktop apps for image enhancement. In this post we will be focusing on Canva, but design elements are the same no matter what program you are using.
Don’t Start From Scratch:
Why opt for a boring, plain color background when you can use real life photos? You don’t have to be a master photographer to access good photos. The web is full of stock photography websites, and many of them have easy to use search engines with options to limit your results according to copyright restrictions. What does this mean? That you can easily find images that are legally free to use. Flickr even has a terms-of-use link for every photo.
Contrast is Key:
If you are adding text to your photo, you want to make sure the text is readable. One easy way to do this is to have a very light, or a very dark background, and a contrasting font. This doesn’t mean that you need to start with a very light or
dark photo. In Canva you can lighten or darken any picture by adding a block-shape over the top (let’s call this a contrast-block). To get to the “shapes” menu, click search and then shapes. Drag your block shape over your picture, re-size to the correct shape, and click on the shape itself. A box will pop up where you can change the color and transparency of the box.
Less Is More:
Too much text can overwhelm a reader and ruin a design. Limit your text to 1-3 lines. Pretend you’re writing a 140 character tweet. Canva also provides a number of free text templates. These templates are good examples of how little text you should have in an image, as well as what you can do with that text.
Review, Revise, Re-imagine:
If you’re unsatisfied with what you have, give it another try. Change the background, move the text around, try a different font, a different text color, change the shape and/or transparency of the the contrast-block. Canva has a lot of free templates; play around with these. Sometimes it takes a while to find the right look, but you will eventually get there, and the more images you make, the better and quicker you will become.
We hope these tips will help you drive traffic to your website and/or product. If you want more insights on managing your online presence and website, sign up for our newsletter and get a free guide for starting and building a website for your small business.
original post photo by Anita Hart