Wix vs. WordPress, which website platform is better?

wordpress-logo-stacked-rgbOnce in a while a potential client will ask me the different between WordPress and other Content Management Systems out there such as Squarespace, Joomla, and Drupal. Today we are going to take a look at Wix vs. WordPress. Wix is a popular website solution with some DIY aspects that can be appealing to a small business wanting a website. Why would you choose one over the other? What are the pros and cons of these two website platforms?
Wix as been around since 2006 cloud based website platform that is hosted and supported by Wix, the company. Wix is built on a freemium business model, earning its revenues through premium upgrades. Wix’s web builder is What-You-See-Is-What-You-
Get (WYSIWYG), that means you drag and drop content, photos, buttons, and more into the website builder and that’s how you build your website. You know exactly how your website will look as you build it. Over 55 million users in 190 countries use Wix.
WordPress was released in 2003 and was designed to be an open source platform so anyone can contribute to and build on what WordPress had to offer. Over the past 11 years, the WordPress community has developed over 26,000 plugins that have been downloaded hundreds of millions of times. Right now, there are over 74,652,825 sites that depend on WordPress. WordPress has a very large variety of themes, from the basic to the complex.  Some of their premium themes have built-in slideshows,  e-commerce, social media buttons and, most importantly, search engine friendliness.
Design and Templates
Wix’s has 100s of template you customize, but make sure that you don’t change your mind a lot. You can’t easily switch out template to get a new look and feel because guess what, there goes your content!
There are over 1,000s of WordPress templates out there. When you use WordPress, you can switch templates as many as you want and your content will still be there. Swapping out a template isn’t too difficult, depending how complex your website is.
Wix makes it easy to jump in and start blogging. Their platform has user-friendly blogging software that is well-supported, with the idea that if you can use MS Word, you can start a blog.
WordPress has a similar interface as MS Word but also has the ability to for multi-user functionality which allows a team to work and blog on a website. WordPress allows different user profiles and ability to modify permissions for each profile. Wix allows for only one blogger profile.
Functionality & Plugins
WordPress nails functionality with it’s use of plug-ins available for free or paid. Plug-ins could be a search box on your blog to a full-blown shopping cart system. There are so many different plugins for WordPress and more unique ones are coming out daily. The SEO and ecommerce plugins are very powerful and give WordPress websites a cutting edge over Wix and similar CMS platforms.
Wix does do e-commerce but you have to upgrade your account in order to use it and you are again limited because you don’t like the functionality and how the shopping cart functions, you will have to start all over if you want to migrate to WordPress or BigCommerce or Shopify. Wix also has their own Plugins (App Market) but it’s very small in comparison to WordPress.
Mobile & SEO
Wix does offer some SEO functionality built into their website builder, but it is limited. Wix isn’t as favored when it comes to Google and other search engines. WordPress has 50 times the number of SERPS (Search Engine Results Pages) than Wix since it’s just a more popular platform. More and more people are using WordPress and it’s really a much more SEO friendly platform with plugins to help boost that potential. Large companies such as BBC America, Coca-Cola, and Sony use the blogging platform because of it’s ease of use and Search Engine Optimization options.

Not famous for their mobile-friendly themes, viewing a Wix website can be frustrating on an iPhone. WordPress has many themes that are built to be responsive and flexible on different mobile devices.

Wix is based on a freemium business model.  You can start building and host a website for free, but it’s very limited. To upgrade your account the cost  range from $4 – $25 a month. With the $4 Wix membership, it’s still bare bones and you will get their ads on your website.
With WordPress self-hosted website, the step are usually you:
1)Buy a domain name: $10/year
2) Buy hosting: ($5-10) month
3)You can install WordPress and begin building right away for free once you have web hosting.
Wix offers Google Analytics, premium support, and advertising credit. You can get almost all of that for free with WordPress. Just sign up for Google Analytics and use a plugin to sync it to your website. Signing up for Adwords or Bing gives you instant advertising credit. WordPress doesn’t have any paid support because it’s open source. It does have a huge amount of tutorials and videos contributed by many users.  You will always be able to find a web designer or web developer or some course to help solve your problems.
Final Vote:
Overall, WordPress provides more flexibility, options, searchability, and mobile responsiveness. While Wix is a simplier website platform to use and is free to start using.  Wix unfortunately won’t elevate your business website to the next lever, offer the flexibility in theme variety and customization,  and perform like a WordPress website can.

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