“What I like about Nedra is that she is authentic and that she's meets me where I am. She's provides advice and strategies that are based on who I want to be in the marketplace. That feels really good and very validating, she's not expecting me to be somebody different than I am.”
Terry McDougall - Case Study
CHALLENGES
Terry is a career coach who works with high-achieving leaders, managers, executives and professionals to support them through transitions, goals, and achieving happiness at work. Terry owns a lot of foundational pieces for her business: a podcast, a book that launched in 2020, a professional website and a strong presence on LinkedIn. She was having a hard time attracting the right clients to build up her practice, suffered from shiny object syndrome, and wanted some guidance on marketing.
SOLUTIONS
After working with Terry, I developed a 90 Day Custom Marketing Roadmap that included a revamp of her website, ramping up her email marketing and social media posts. We also discussed how to delegate the social media, and planned a launch of a series of free webinars to attract new clients.
RESULTS
Since working together, Terry updated her website and hired someone to rebuild it for her (saving $1000s per year), learned how to interview and delegate to a marketing virtual assistant, and connected to a coaching program to help her streamline her process and deliverables for clients.